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327 creative studio
N/AOctober 31, 2023
Mindsparkle Mag
In a digital realm dominated by a messy and heavy-handed aesthetics, Joly Beauty emerges as a breath of fresh, youthful air. Joly’s mission is simple yet profound – to redefine beauty and wellness by embracing the diversity, vibrancy, and ever-evolving nature of individuality. A celebration of inclusivity, culture and empowerment by curating an enticing and superior range of cosmetics that empower individuals to define beauty on their own standards. The visual identity created by 327 creative studio is a harmonious blend of youthful freshness and sophistication achieved through a balanced typographical approach and the pastel yet vibrant color pallete, setting this brand apart from the competition in its e-commerce platform approach. Besides the project being mainly digital, they also developed the packaging and some stationery items, where the materials and finishes align with the brand's positioning.
Creator: 327 creative studio
