Juicy Redruby Identity

A new brand and product line concept, Juicy Redruby brings a big smile to your face through the raw, bold flavours of it's naturally produced drinks with the intention of engaging a market made up of quality seeking people who appreciate refreshing and healthy beverages. Flagship products like ginger ale and shots feature ginger as the main ingredient, but other flavours include rhubarb, celery, orange and more. The brand and its products intends to show the bright and colourful side of life, an intense and vivid personality with honest and playful character.

The visual identity, designed by OEDIPE, is a mix of simple brand icon and logo, a blend of illustration, orange and other cheerful and natural colour tones and clean uppercase typography. The logo simply embraces the brand's promise which is that with every sip taken it brings a smile, too. On the labels, each flavour variety has a different colour profile in line with taste and a unique illustration to make a connection with craft in its drawing, and to highlight its natural origin.