Mindsparkle*

Fable Design Studio

N/A

DATE

November 21, 2018

EDITOR

Mindsparkle Mag

Juju Corporate Design

Beautiful branding and packaging for JUJU, a smoothie/coffee bar, created by Fable Design Studio in Singapore.

Nestled in the heart of Botanic Gardens, a UNESCO heritage site, JUJU serves up healthy smoothies, juju bowls, sandwiches, slow-pressed juices, coffee / brewed tea, and more.

Prismatic and upbeat, the identity is inspired by The Memphis Group, which features diverse patterns and abstract aesthetics. The colour family is mainly pastel interspersed with darker analogous tones, depending on usage and placement physically and digitally.

Illustrations and graphic applications are executed across various touch-points to represent JUJU’s personality – empathetic, upbeat, and appreciation of life.