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MAN-NAKA Ltd. designed Kamata Nakarokugo. For the logo, designers took a deep insight into the field, and during this process they learned about the existence of swallows that nest at the entrance of the building every year. The habit of returning to the place every year is regarded as a symbol of business prosperity, and it is adopted as a symbol. It contains the kanji of "power" to convey that it is a place to regain vitality. Thus, this was the starting point for the design of the graphic materials and symbols that all together build up the brand.