Kata Kita

Today, we're taking you to beautiful Australia to present this project. Kata Kita, meaning “We Say” is a new Indonesian fusion eatery in the heart of Melbourne. The restaurant brings a modern take on traditional dishes with a side of play. The owners asked Studio Sly to create their visual identity.

One of the goals was to help people better understand Indonesian culture and cuisine. Aside from visual devices like the studio's twist on a traditional Javanese Batik pattern featured on the cups, the creative team deployed language, playful phrases used throughout the brand to engage diners with interactive wordplay. Another key to nailing such a stunning branding design was to familiarize people with Indonesian culture to connect with food over dinner banter. The texture was a crucial feature to experiment with embossing techniques, papers, and fabric. Plus, Studio Sly achieved a modern color palette representative of the Indonesian culture that gives Kata Kita an elegant appeal.

Additional credits Photography: Shelley Horan & Griffen Simm