Brightscout Inc. worked with Kihealth to create their unique branding. The focus was on developing a brand identity that truly reflects the values and vision of Kihealth, a life sciences company dedicated to research, development, and commercialization of novel diagnostics, products, and services for metabolic disease and related indications.
Extensive research, brainstorming, and experimentation were undertaken to craft a cohesive and memorable brand identity for Kihealth. The goal was to strike the perfect balance between professionalism and approachability, with a bright, simple, and optimistic aesthetic that showcases the company's scientific and rational side while prioritizing the needs of people. The visual identity features delightful sky dawning gradients that evoke serenity and balance, along with linear illustrations and white space to convey a sense of precision and sophistication.
The outcome of this collaboration is a unique brand identity that sets Kihealth apart in the life sciences industry. The harmonious blend of warmth, humanity, and precision in the visual identity conveys Kihealth's commitment to making a positive impact in the world while driving innovation in metabolic disease research and diagnostics.
Creator: Brightscout Inc.