Todays fundraising pros are expected to deliver revenue with a tech stack thats stuck in the past. Kindsight is on a mission to fix fundraising, with a fully connected, AI-powered fundraising platform. Working closely with their executive team, Gold Front created their category POV and brandand gave them a new name that matches their uncanny insight into finding the best donors. Kindsight.

When Goldfront met iWave (now Kindsight), they had recently merged with three different companies and were working around the clock to turn an array of products into a single, powerful platform for fundraising. To say they had outgrown their original category, name, and brand would be an understatement. So they got to it.

Their work began by naming the lack of fundraising tech that Kindsight solves: The Fundraising Blindspot. The studio went on to tell a story of how they are fixing this problem with a revolutionary new category: The Fundraising Intelligence Platform.

Next upnaming the company. Goldfront stress tested 1,000+ names until we found the one that said it all and felt right. Nonprofits are powered by unwavering kindness. Now have the donor insights they need to succeed. The new name fit like a glove.

Finally, Goldfront crafted a visual identity anchored in these same themes. Earthy greens and warm maroons evoke both human and financial growth. The hand-drawn illustrations depict scenes of work done from the heart. At the center of Kindsights new K is an eye shapeinvoking insight and a brighter future ahead.

Altogether the new category POV, brand, and name, position Kindsight as the category leader that they are, and set a bold new path for fundraisers to do more of the good that they do.

Credits: Chief Creative Officer: Josh Lowman; Head of Accounts: Alex Romero Strategy ; Director: Tim Ryan ; Jr. Strategist: Giovanni Sanchez ; Creative Director: Weldon Pless; Sr. Designer: Francisco Andriani; Sr. Designer: Tyrell Cerveny ; Sr. Designer: Gustavo Rodas; Jr. Design: Paulina Ramirez; CD / Writer: Patrick Haadsma; Copywriter: Jake Kaye