Today, we're featuring another branding project related to the world of films and videos. What characterizes this design section or artistic expression is its sensibility towards movement, colors, and bodies or shapes. Here to you, Kinescope's branding design by Embacy. Its name already reminds us of movement. Indeed it's a B2B video platform, which provides a solid alternative for businesses, all on their infrastructure.

The kinescope's functional principle is to convert electrical signals into light ones. Red, green, and blue, most well-known as RGB around the design community for their lively colors, when overlay gives white color. 

Creatives from Embacy were responsible for Kinescope's brand identity and website. Their concept was to create out of basic shapes and bright colors an old camera. But not anyone, an iconic Kodak Super 8mm. 100% trendy with a hint of retro! Conformed by three circles and a tie, designers recreated a kinescope standing for the brand's three pillars: Customizable, For Any Business, All-In-One Tool. Also, Embacy's team thought of a fun, modern pattern, of course dynamic, to complement the brand's visual identity. Its made out of the same components of the logo, thanks to its flexibility. In addition, color overlay contributes to the creative direction. This overlay technique resumes pretty much the kinescope way of functioning, plus it gives the brand an extra value. 

We're fascinated by Kinescope's versatility thanks to its logo design, which also is super recognizable and adaptable. Plus, its electric, almost neon color palette plays with the vintage aesthetic and contemporary designs.