King & Collins

King & Collins is the premier destination for those seeking a new kind of practice, with the history and experience of a well-established law firm. So, they asked Pop & Pac Studio to design and materialize a stunning concept for them.

The objective was to create a brand identity representative of power, authority, and reputation. Designers get to know King & Collins, whose only services high net wealth families and individuals. Consequently, it presents the opportunity to elevate the firm's perception through intelligent design and exquisite execution and finishing.

The Outcome: The perfect name for a high-powered and well-credentialed law firm. So perfectly named, as HQ sits at the corner of these two streets in Melbourne’s CBD, and Alex King & Nancy Collins are the two principals. This duality and convergence set the tone for their brand identity. The overall feel captures the quiet confidence every client feels through their engagement with King & Collins.

Additional credits Art Direction, Branding, Collateral, Graphic Design and Creative Strategy by Pop & Pac Printing by Hungry Workshop Collateral Photography by Foliolio