Km3 Quartier des Spectacles Design

Montreal-based Jean-Philippe Dugal and Jean-François Clermont from Agency lg2 created the design for the Km3 Quartier des Spectacles

To commemorate Montreal’s 375th anniversary, the Quartier des Spectacles transformed urban walking with KM3 (pronounced 'kilometre cube'), a major interactive public art event. Agency lg2 developed a vibrantly creative identity as part of a predominantly digital integrated campaign, inviting the public to rediscover the cultural heart of the city. Over 20 works as well as several festive events were imaged by around 30 artists, featured in public spaces, on building façades and in underused sites.

'The colours, vitality and flexibility of the visual identity use surprise as a conduit to discovery. The advertising executions are reminiscent of a larger-than-life concept – the power of 3 – in all media buys. The complete digital experience allows users to discover and better understand the different works in KM3 by locating them within the space itself.'