Mindsparkle*

Embacy

N/A

DATE

August 07, 2022

EDITOR

Mindsparkle Mag

Kranus: Brand Identity

Embacy created a brand identity for Kranus Health. This is a German MedTech startup that rethinks male healthcare comprehensively. Kranus Health is an umbrella brand. One of its sub-brands is Kranus Edera, the app on prescription to treat erection problems. Men can access the app via a smartphone right from home.

Embacy’s goal was to create a visual language for the umbrella brand that has a step-by-step approach at the core. The solution was the color system for different sub-brands. A medium-light shade of cyan-blue is the primary color for Kranus Edera, while vivid orange – is for Health. Designers came up with nine other colors for use in future projects.

The style is built on minimalist blocks, which symbolize the stages of treatment.