Mindsparkle*

SDCO Partners

N/A

DATE

April 28, 2022

EDITOR

Mindsparkle Mag

Kudos

Kudos is an innovative team of MIT engineers (and moms) devoted to diapering the world differently. Their collection of disposable diapers is packaged in and made from sustainable materials like tree pulp and sugarcane, lined with 100% clean cotton, kind to diaper rash-prone skin, and virtually leak-free. Plus, they asked SDCO Partners to design their visual identity.

Themed systems of custom, hand-drawn illustrations, and iconography — including sign language, music, math, elephants, space, and geometric shapes — capture both caregivers’ and babies’ attention and are intentionally designed to complement babies’ cognitive development stage.

Kudos' sustainable packaging system: recyclable diaper caddy, belly band, shipping box, printed insert, playful stickers, and single-diaper “to-go” clutch stay true to the brand’s authentic, playful, and quirky spirit — and elevate the aesthetic and sustainability with a fresh, ownable design.

Creator: SDCO Partners

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