Mindsparkle*

BRU:D CREATIVE

N/A

DATE

April 28, 2023

EDITOR

Mindsparkle Mag

KungFu Limited Edition

Kung Fu Ltd. Edition is a new lifestyle brand launch in collaboration with Jackie Chan. Offering physical products and web 3 experiences. Developed by unite.io, the brand is part of the wider Kungfuverse platform, and sets out to engage fans from the next generation and celebrate Jackie's enduring legacy while charting a bold new direction for its future.

The teams at BRU:D, UNITE and People Group worked in partnership to help extend Jackies reach by creating a brand personality, positioning, and visual expression that took a fresh look at his unique, contrasting spirit of action, bravery, empathy, and humility. Utilising motion tracking AI on vintage training footage to bring back to life long-lost moves and convert them into a unique set of motion and static graphics to inform the entire system.

Creator: BRU:D CREATIVE

action bold direction brand extension brand personality branding bravery BRU:D CREATIVE celebrate Jackie Chan. collaboration contrasting spirit design direction design focus empathy enduring legacy fresh look graphics humility Jackie Chan KungFu Limited Edition Kungfuverse platform Legacy lifestyle brand limited edition long-lost moves motion graphics motion tracking AI next generation Partnership physical products Positioning static graphics system training unite.io vintage training footage visual expression web 3 experiences Web Design website