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Ascend Studio
N/AFebruary 14, 2021
Mindsparkle Mag
Ascend Studio designed Kymira Rebrand. KYMIRA Sport is the world’s leading producer of infrared performance and recovery enhancing sportswear. Used by individuals ranging from: Olympic gold medallists, professional triathletes, international rugby players, members of the armed forces and world record setting explorers. They needed a brand that embodied the key benefits of their products and championed the potential of their newly realised technology.
Detailed consumer research, interviews, competitor analysis and workshops revealed a core brand truth: Kymira technology maximises your physical potential. The more you put in, the more you get out. That insight was translated to a single, purposeful idea that could propel their brand forward. ‘To the power of you’ became their driving mantra, directing all brand decision-making.
The logo was formed around an inflection point in the 'K' - breaking through barriers to achieve unlimited potential, providing the basis of the identity system. Style and tone is deliberately tech focused with a sophisticated feel that resonates with the infrared technology and presents athletes at their best.
Creator: Ascend Studio
