Family-owned French hospitality group Leitmotiv, (formerly Steller Hotels), rebranded by London-based design agency

Here

, have opened their doors to La Fantaisie this summer. Situated in the ninth arrondissement of Paris, La Fantaisie will be the first of many hotels within their portfolio that are locally at home but global at heart. Here has created distinct yet complementary identities for both the motherbrand and individual hotels in the collection, including positioning, concept, visual identity, visual worlds, art direction, and audio strategy and experience.

Named after a recurring musical theme, Leitmotiv cites casual luxury as the thread that runs through their hotels. This concept of a luxury that does away with rigid structures and formalities, inviting the freedom to connect to places in new ways, was Heres solution to combining a laissez-faire attitude with elegant refinement, thereby connecting the familys French values with five-star hospitality in an ownable way.

Taking location as muse, and tapping into a places distinct and unique rhythms, each hotel offers guests fresh connections to the neighbourhood alongside the freedom that comes with feeling at home. Comfort and excitement go hand-in-hand to create spaces that exude joy and inspire exploration.

Step through the doors of 24 rue Cadet and enter a blooming alcove of peaceful joy in the heart of Faubourg Montmartre. Like a musical composition, the hotel plays an enchanting score where nature and sophistication exist in harmony. Hidden yet distinctly present, La Fantaisie is one of the only luxury hotels with a rooftop bar and a large garden in the heart of Paris. Inspired by local history, Heres creative strategy for La Fantaisie reimagines the story of master gardeners Jean & Jacque Cadet, transforming the urban residence into The Dream of the Garden. During the reign of Charles IX, the Cadet brothers converted the road the hotel is situated on into abundant market gardens to supply the court with fruits and vegetables. Today, La Fantaisie memorialises them through its identity, the vibrant interiors by Martin Brudnizki and their open-air garden.

The story of the garden come to life across every touchpoint from the logo, room keys and coasters to bespoke candles, greeting cards, and audio vignettes encountered throughout the hotel. Here have worked closely with Martin Brudzinskis interior design team to maintain a sense of harmony between the branding and the lively hotel interiors. This is noticeable in the colour palette featuring bright pops, whimsical illustrations serving as signage and wayfinding, and a playful yet refined tone of voice.

The La Fantaisie logo has a sense of freedom and dynamism, while being distinctive to the city. The typeface for the logo is inspired by old Parisian shopfronts and paired with the custom spirited script typeface that dances across the Masterbrand. At the centre of logo is a whimsical illustrated key offering an opening to the dream of the garden at La Fantaisie. Each element working in harmony to showcase the hotels unique offering and invite guests to experience it.

The hotels debut will also mark the homecoming of triple Michelin starred chef, Dominique Crenn, to the French capital from San Francisco the only female chef to attain three Michelin stars in the USA. Connecting again to nature, Crenns vision centres around local and sustainable products, and her cuisine at La Fantaisie will adopt a zero plastic and zero waste philosophy.

Famed for his sense of exuberance, revelry, and playfulness, renowned Swedish designer, Martin Brudnizki has designed the interiors of La Fantaisie to compliment Heres positioning and designs. The hotels 63 rooms and 10 suites have been designed to provide a total disconnection from the hustle and bustle of the urban environment outside. La Fantaisie offers a unique casual luxury and inspires fresh connections in Paris, to its nature and a dynamic local neighbourhood.