Once again, we're presenting a brand new visual identity of our morning fuel. A couple of days ago, we realized everyone in Mindsparkle has a unique preparing method for coffee. There's nothing too rad, but we all have our old-maidish ways to do so. After this discovery, ere to you The Lab Coffee & Co branding design by HDU²³ Lab. 

This coffee brand focuses on coffee taste testing and experience, incomparable with our morning routine at the office. HDU²³ Lab design studio wanted to highlight the authentic coffee-making expertise. To do so, they created a graphic icon collection that represents each coffee brew, taste, and smell. This new system allows the brand to give an experimental approach and let their clients analyze how they want their next drink based on compatibility. The icons have a minimal aesthetic and play with stroked paths and fill figures. The goal was to link clients with coffee's taste and smell through visual expressions. For the packaging design, creatives came up with an ultra-clean and minimal style featuring a silver metallic paper. The materials chosen increased the sense of experiment ceremony and gave the brand an independent management mode. 

Plus, HDU²³ Lab included some of the icons on the store's walls and as signage all over the place. We love the minimal imprint they gave to The Lab Coffee & Co's branding from head to feet. Now, are you willing to learn how your mates drink their coffee before asking them a favor?