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Atlas Branding
N/AJanuary 09, 2023
Mindsparkle Mag
In recent years, CBD has been widely popular in healthcare, supplements, skincare, sleep aids, etc. However, there are very few brands that have launched in the space combining high-performance CBD with craft coffee. Atlas Branding worked with Lavender Coffee Boutique based in Denver, CO to imagine a premium coffee brand that introduces CBD coffee to the luxury market.
The packaging design experience feels editorial and leaves customers with a sense of calm to their morning routines. From developing a custom logotype, to oil painting an abstract Colorado landscape in shades of purple and clay, the design balances an intrinsic femininity that intentionally connects with their ideal female demographic.
The original oil painting was divided into four areas so each coffee bag is using its own unique piece of the landscape. When sitting together on the shelf, it becomes one cohesive landscape painting.
Creator: Atlas Branding
