Lens Mag

Lens is a publication featuring creator stories to inspire, inform, and entertain. Stories matter. The stories we read influence the stories we tell ourselves, and the stories we tell ourselves enable transformative change. Lens covers the cultural trends driving creators, the business of creativity, and the art of the craft.

Rogue Studio helped the Lens team synthesize this mission statement into a branded strategy allowing them to find their audience, and the cultures and subcultures they live in, assuring product market fit. Lens is exploring the lives of creators, their creative processes, and the often unseen and unheard people who work behind the lens to empower themboth the creatively inclined and the commercially savvy without whom a creative career is unsustainable and, frankly, almost impossible.

Rogue created a brand that evoked a sense of classic digital nostalgia, paying homage to an early internet where collaboration and creation were encouraged and free, fused with iconic editorial details to create something new and different.