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Snask
N/AMay 26, 2018
Mindsparkle Mag
Founded in 2000 Lensway has grown to be one of Europe’s largest retailer for lenses and eye-wear. During the quick growth, the brand quickly lost its direction and the company found itself with a great customer base but with low loyalty. The problem was that the brand lacked a personality and a tone of voice. Snask got the assignment to modernize Lensway and create a brand that had it’s own unique style as well as feel to it.
Snask knew that the brand was in big need of a visual remake. Everything except the logo was up for grabs and they focused a lot on eyes in iconography and patterns and chose a typography that was versatile, playful and unique yet easy to read. The studio decided to intensify the brands red color and also add an equally strong blue together with a lighter peach pink. Along the identity, a lot of photos and films for SoMe, other online media and TV were created.
Creator: Snask
