In the last couple of years, we've seen that wine consumption has become more popular. And perhaps we learned to leave prejudices aside as if you need to know everything about the bottle you are about to uncork. Many vineyards have changed their strategy to increase their sales by changing their traditional style into a more attractive one for consumers. Today's project: Les Vinificateurs's design by Atipus, triggered us to think that the wine industry has broadened its target and started approaching a younger audience through label's designs.

So, let's pop and pour. Le petit ballon had a great idea to create a singular wine specifically for their clients' taste. Les Vinificateurs was born. They gave a questionnaire to their regular clients, and their answers became instructions to make the beverage. This peculiar process inspired Atipus design. Creatives wanted to reflect the survey's results in the label. They achieved this mission by using geometrical shapes typical from statistical graphics. Data translated into visuals featuring circles, bars, among others. Proportionally to their data, designers composed each segment of the label.​​​​​​​ Atipus' color palette choice was on point. Usually, stats aren't fun, but they did a great job picking vibrant and eye-catchy colors.

There are many phrases linked to fermented grape juice and its age. Last weekend we heard someone said "Wine improves with age. The older I get, the better I like it." This reversion of a well-known phrase makes us think about the adaptation the whole industry has made during the last years by adopting more colorful, playful, and unique designs. We've all been there standing in the wine corridor appreciating labels' design, and marketing knows that too. The first bottle that your eyes go to is the winning one. And this one is a winner. 

Atipus is a Barcelona-based graphic design studio founded in 1998. Since then, they have been working across many media and fields, ranging from brand identity to packaging or web services. They believe in a conceptual, creative, simple design. Photography: Enric Badrinas