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SAINT URBAIN
N/AOctober 08, 2020
Mindsparkle Mag
Beautiful Branding & Design by Saint Urbain for Lil' Sweet Chick. The clients tasked Saint Urbain with helping them revamp their current brand into something modern and fun for a larger audience, as they moved to expand for pop-ups and stadiums to brick and mortar restaurants.
During their interview process, the designers helped ownership identify their core brand positioning of “spreading love Brooklyn way”.
Knowing their audience and holding onto their urban roots, they helped modernize the brand in a happy, friendly execution with fun character illustrations, light packaging and buzzy colors.
Creator: SAINT URBAIN
