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Studio Ahremark
N/AMarch 17, 2022
Mindsparkle Mag
Limitato is a fashion brand that endeavors to merge the world of fashion with the art world. Respect towards artists and maintaining the authenticity of their original work is at the core of Limitato’s business. The brand has collaborated with some of the world’s most illustrious artists and photographers such as Terry O’Neill and Norman Parkinson. From artists’ collections, Limitato selects prominent pieces of original art and converts them into ’Limitato Wearable Art’.
Limitato came to Studio Ahremark for a full-fledged visual identity and web solution that would differentiate them from your ‘ordinary’ fashion brand and accentuate their commitment to fine art. The solution was an identity with the capability to accommodate both art and fashion effortlessly without feeling two-faced. The wordmark is a meticulously designed serif with subtle, yet eccentric traits. The printed material houses an oversized thermographic printed logotype matching the color of the paper. This effect is subtle yet, bold, effortless, yet striking. Studio Ahremark also designed a multitude of assets including a design system for Limitato's lookbooks, sell sheets, stationery, and a beautiful website.
Creator: Studio Ahremark
