Limonest Brand Design

Beautiful brand redesign for Limonest, a city in France, created by Graphéine in Paris.

is a city located in the heart of the Monts d'Or, north of Lyon, France. Its location makes it a city divided between natural heritage and economic attractiveness.

Its territory is composed of green and agricultural spaces making Limonest an attractive city with controlled urbanization. Its "Techlid" economic centre is a dynamic employment area employing nearly 27,000 people.

By breaking the name into 3 parts, the studio symbolically recreated the three mountains that surround the city (Mount Thou, Mount Verdun and Mount Cindre). This inclined composition embodies the topography of the commune.

Symbolically, this rising typographic composition allows to display loud and clear the dynamism that animates the territory. This composition fits perfectly with the motto of the city "Excelsior, Excelsus, Excelsissimus" (High, higher, very high). These values of ascension and dynamism inscribed in the logo inspire the whole graphic charter.