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Francesc Moret Vayreda
N/AAugust 15, 2017
Mindsparkle Mag
The packaging and identity for a line of vegan cheese from The Living Food was designed by Francesc Moret Vayreda and photographed by Koldo Castillo.
The Living Food is a UK-based manufacturer of raw vegan products. In this project, a brand identity was created for a line of nine different cheeses which would reflect the brand’s three core concepts: cruelty-free, quality, and honesty.
According to Vayreda, ‘These concepts are reflected in packs where imperfect geometry is the protagonist.’ Vayreda aimed to create a descriptive illustration that would visually represent the main quality of each cheese.
A variety of fragmented geometric shapes resembling a variety of cheeses feature in the packaging designs. The design is clean and minimal, using a colour palette of white, beige and teal, which denotes quality, naturalness, and a healthy and ‘clean’ lifestyle.
Creator: Francesc Moret Vayreda
