Today's design post arrives with a beautiful and inspiring story. So, spoiler alert, we might get a little bit philosophical on this one. From LO Bleu Castella, a cake brand from Japan agrees that happiness is to appreciate what you have around you and feel content. We profoundly believe in that statement. Along with this, we believe that happiness is only real when shared, as Into the Wild's protagonist, Christopher McCandless. concludes at the very end.

Back to design, LO Bleu Castella uses the concept of the Bluebird fairy tale as her guide, hoping to convey the message of contentment and sincerity. Simultaneously, it's also being implemented in its products, making cakes with the most original recipe and natural ingredients. So, that people can feel pure and authentic happiness after tasting their products.

"People embark on a journey in pursuit of their definition of happiness, when in fact they have already achieved it, they just don't know it."

Aaoo Studio shows the visual elements of the Bluebird's story For the logo and packaging design. They focused on the concept of a theater performance, from the very beginning to the development, until the end of the story. Respecting packaging's material, designers chose special dyeing paper to show the color characteristics of bluebirds. Plus, they presented its appearance by convex processing and overlapping printing to embrace the story's message. Enjoy the little things and have a great day!

Photograph｜Whitehand Studio