Lo Pesce, the main brand of Xilo Trade, breaks the mold of the communication of frozen food in Italy thanks to a funny visual identity, a bright palette and a packaging system which stands out in the refrigerator aisle of the grocery store.
Credits: Agency- Gummy Industries - Creative Director: Alessandro Mininno - Design Director: Giorgio Mininno - Packaging Designer: Donatella Alquati - Illustrator: Elia Colombo - Set Designer: Anna Maggi - Graphic Designer: Giovanni Manzoli - Web Designer - Manuel Natale - Account Manager: Martina Melgazzi - Photographer: Alessandro Belussi - Modelling & Rendering: Eleonora Albano
Creator: Gummy Industries