Mindsparkle*

25 AH

N/A

DATE

March 09, 2020

EDITOR

Mindsparkle Mag

Loie Branding

25AH designed Loie Branding. Löie Söderport is an architect-designed property consisting of 6 townhouses and 15 apartments, located in Visby on the Swedish island of Gotland. Visby is one of the best-preserved medieval cities in Scandinavia. The unique location and it’s building traditions served as inspiration for Löie’s contemporary architecture. Large geometric calligraphy was used as a modern homage to Visby’s heritage. The color palette was inspired by Gotland’s many poppy fields and the island’s rich resources of limestone. House numbers were designed to create a calligraphic effect that shifts depending on the viewing angle.