Today, we're transporting to sunny California, specifically to one of its vineyards. Randall Grahm receives us at the gates of his very own, where the wines for his new label, Language of  Yes is produced. Public Address, a Toronto-based design & creative studio, completed a project for the Californian winemaker, whose website just launched. 

Randall Grahm is best known for his decades of pioneering work with low-intervention, biodynamic wine, and transparent labeling practices—topics he engages with often with his substantial Twitter following. We already love him. LOY's actual brand identity's aesthetic continues the line of Chuck House’s label design, which takes a historic-meets-tongue-in-cheek approach. While researching for the project, House found an out-of-print, WWII-era French book at a rare book dealer in Paris and ultimately pulled images from this book to incorporate into LOY’s labels. PA has created the rest of the design system to take on a distinctly literary look to match.

In constructing the brand’s tone of voice, Public Address positioned Randall’s vibrant personality as the brand protagonist and used the brand as his loyal narrator to create a reverentially brand with a twist — across the brand platform, tone of voice, and visual identity. With small-batch, limited release experiments, the identity acts as a unifying force as the brand grows. We wish all the best to Randall's next chapter in his life. 

Public Address builds around a simple mission: make your best work possible. To make this happen, they follow a few rules. They are an independent creative studio and network and help brands do three things: Startup. Scale-up. Shake up.

Collaborators

Winemaker Randall Grahm Label Design Chuck House Photography TJ Tambellini