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Thodoris Nikolopoulos Creative Director, George Chalkidis Art Director, Stefanos Evangelou Creative Project Manager
N/AOctober 19, 2023
Mindsparkle Mag
A Taste of Greece in the Heart of Vietnam: iframe design studio embarked on a creative journey to craft a unique and captivating brand identity for LUKUMELI, a charming little store nestled in the heart of Vietnam. LUKUMELI offers a delightful fusion of Greek tradition and Vietnamese vibrancy, specializing in the art of loukoumades, those delectable Greek doughnuts, and a curated selection of refreshing soft drinks.
The brand's implementation extends beyond the logo, encompassing in-store visuals, packaging, and marketing collateral. Every detail, from the warm color palette to the rustic yet modern interior design, echoes the brand's essenceoffering an inviting space where locals and tourists alike can savor sweet moments of indulgence.
