Mindsparkle*

Born & Bred

N/A

DATE

March 13, 2022

EDITOR

Mindsparkle Mag

Lumanu Brand Identity

Born & Bred created a brand identity and launch campaign for Lumanu that showcase how the brand’s business tools give creators the freedom to do more of what lights them up.

Lumanu made it easy, collaborative, and fun for creators to do business. Born & Bred helped them establish that vision with brand strategy, visual identity, and verbal identity. These foundations were grounded in the idea that when creators do what lights them up, the world becomes a better place.

Then we helped bring the Lumanu brand to life through a comprehensive launch campaign—including out-of-home billboards and social media—and an innovative website design and UI. Featuring a collage aesthetic that incorporated elements of surrealism, we developed distinctive worlds for creators—from graphic designers and influencers to podcasters and gamers—to inhabit. This concept emphasized how the brand understands creators and how creators are shaping the future.