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Tom Jueris designed the branding for Lush Liquid. He developed a conceptual Design approach for a new brand called LUSH. Lush sells a large range of natural handmade bath and body products. With his design he wants to create a clear brand concept that can work well with a large range of products and product looks. For this he has split LUSH into 3 categories. Each of those ideal for a different range of costumer. Two of the categories can be mixed together as shown for: Unicorn Horn Which is mainly CREATION with a touch of SERENE.