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The branding people
N/AFebruary 19, 2022
Mindsparkle Mag
Today, we're featuring a project with ultra millennial vibes. '90s aesthetic, pastel colors, and polaroids characterize tbpmx's design for Luv.it. Even though last year there's been a debate between millennials, gen Z, and centennials for granted that this branding offers vibes for every youngster.
Luv.it is an online platform with a vision to create a green community within its members. They generate content for people interested in a sustainable, more environmentally friendly lifestyle. Plus, they established a marketplace with carefully curated products from brands that share their eco-friendly principles.
For this rebranding, tbpmx got inspiration from Luv.it's main target: millennials. Approaching them with something that they all have in common: the '90s. Nostalgia from this decade was fused into the branding, creating a universe of bold and funky patterns, flashy typography, and a palette confirmed by pastel hues. The challenge was to create an identity that would engage with the '90s and a green world. Therefore, the look and feel of the project revolves around what the '90s would look like today.
Creator: The branding people
