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Wunder Werkz
N/ADecember 18, 2020
Mindsparkle Mag
Wunder Werkz designed Made in Reykjavik. The concept is simple – take makers, restaurateurs, stores, bars and musicians from various world cities and bring them out to Denver for a seasonal stint. For each cycle, the designers work with the team from MIAC/Eyes Open to help recruit, import and creatively position the project and create all subsequent assets related to the three-month long popups. They created a unique font inspired by the location of each popup and then provided it to the vendors for their own use after the term of the popup was complete.
For Reykjavik, Wunder Werkz worked with numerous friends and partners including Iceland Airwaves, Iceland Air, Iceland Naturally and other retail brands, bands and artists to bring a slice of Reykjavik to Denver for three months. They wanted to capture the raw and sweeping nature of Iceland in the visual brand, coalescing it behind unique collateral, custom typography and large graphic applications. A main consideration in the custom type was to create a system that changed and shifted as organically as the light over the Icelandic landscape. When applied, it playfully interacted with large format photography in both signage and collateral.
Creator: Wunder Werkz
