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Sid Lee designed Magazine Prsent Banque Nationale. Twice a year, National Bank publishes a magazine for its most exclusive customers. But how do you distinguish yourself from an audience already oversold by luxury promotional publications? With a magazine really focused on the interests of this target: Art of living, gastronomy, technology, fashion, travel ...
All united under a promising theme: movement. A service not directly linked to finance, but which increases the value of the Bank to customers.