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Lotta Nieminen
N/AJune 27, 2022
Mindsparkle Mag
Maisonette is a children’s e-tailer offering a curated selection of the best children’s brands on the market. Founded by Vogue alumni Sylvana Durrett and Luisana Mendoza Roccia, the website stocks hundreds of brands – from cult, international and up-and-coming labels – in one convenient, stylish online home. Lotta Nieminen worked behind Maisonette's visual identity.
As a high-end destination for all things children, the visual identity explores the playful point of view of a child juxtaposed with grown-up sophistication. A colorful doodle pattern is a hero in a joyful visual identity elevated with gold foil and a vibrant blue throughout implementations. The symbol – a nod to the definition of maisonette (little house) and its initial M – can be paired with the logotype or detached to work as a secondary logo or avatar.
Additional credits Web development: Praesens Campaign photography: Victoria Will
Creator: Lotta Nieminen
