Malin Gustafsson is a versatile creative with a passion for photography, set design, and art direction. Her distinctive style blends simplicity and playfulness, bringing a fresh and imaginative perspective to everyday life. Through her experimental approach and keen sense of color, Gustafsson constantly pushes the boundaries of photography, combining different techniques and media to create captivating visuals.

One of Gustafsson's projects, titled "Animals," showcases her playful and experimental side. Inspired by animal patterns, she merges photography, illustration, and animation to create a series that deceives the eye in an insightful way. By blending different techniques together, Gustafsson crafts a cohesive body of work that celebrates the beauty and diversity of the animal kingdom.

In the project titled "Hate," Gustafsson delves into the exploration of visual language for expressing feelings of anger and irritation. Through her art, she seeks to capture and convey these emotions, providing a unique perspective on the complexity of human experiences. By experimenting with various visual elements, Gustafsson invites viewers to engage with and reflect on their own emotional landscapes.

Collaborating with the brand company Bou, Gustafsson created brand images for the food and drink company Heino as part of a rebranding project. The aim was to reimagine what food culture could look like in contemporary times. The resulting key visuals for Heino are both playful and surprising, offering a fresh twist on traditional food imagery. Gustafsson's collaboration with Bou ensures that the brand's identity is effectively communicated through captivating and conceptually strong visuals.

Gustafsson's ongoing project, "Foodplay," is an ode to her unwavering love and fascination with food. This exploration takes various forms, from unique table settings with unconventional elements to blending food with sports and hobbies. In Gustafsson's world, biscuits become playing cards, ping pong is played with ground cherries, and pomegranates hold surprises like hidden diamonds. Through these imaginative and whimsical compositions, Gustafsson showcases her ability to transform ordinary food into extraordinary visual narratives.

In her video project titled "Experiments," Gustafsson combines photography and motion graphics to create a distinct visual world. Bold colors, geometric shapes, and moving dot patterns come together to form a unique and striking aesthetic. Through this project, Gustafsson pushes the boundaries of traditional photography, experimenting with motion and graphic elements to create a visually captivating experience for the audience.