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Anagrama
N/ASeptember 27, 2018
Mindsparkle Mag
Beautiful packaging and identity for Manos de Cacao, a chocolate brand by Anagrama in Mexico.
Manos de Cacao is a true bean-to-bar chocolate brand specialized in every aspect of the process it entails. They oversee the cacao's careful selection, cooking, husking, all the way to its grinding.
The objective was to build a brand identity that portrays an organic visual undertone while allowing each product to stand on their own.
The wordmark works as a distinctive element on its own, while at the same time allowing the main motifs and colors to be the focal point of the overall composition.
The Icon displays a strong emphasis on the hand element. The story of Manos de Cacao is strongly related to every process within the chocolate life cycle. From the cultivator, all the way to the packager, every hand counts. This is also asserted in the special design each chocolate bar has, depending on its regional origin.
Creator: Anagrama
