ANDMARQ

Plus X designed ANDMARQ. Started by people pursuing the trend of changes in the business, ANDMARQ is an agency specializing in managing actors. ANDMARQ has proceeded with this project to realize its vision of establishing a reasonable structure where there is mutual respect between actors and agency to break the existing system and behaviors of the industry.

ANDMARQ is a compound word of words, ‘AND’ (with, in addition to) and ‘MARQ’ (finest, first-class). The compound word, therefore, means first-class partnership with the finest artists. The designers have set the root of their essence as a brand identity by defining who the customers are, what values they should present to them, and why should these values be presented to them. ANDMARQ, with original perspective and well-organized system, presents a new standard of management industry beyond merely managing.

ANDMARQ discovers artists with many potentials and maximizes their talents through a balanced system and provides unsparing and sturdy support to make an environment where artists can shine. The brand is leaping to the ‘higher growth’ with the ‘healthy balanced point’ between the agency and artists. The process of accompanied growth with a balanced win-win partnership is depicted as the motive of ANDMARQ’s brand identity.