As we all changed our attitudes and behaviors as consumers for the past year. Overwhelmed by 2020's pandemic preventive measures. Matter — an antimicrobial technology platform, powered by Designsake Studio was able to innovate a new safe and sustainable solution that protects products and the consumers that interact with them amidst a global pandemic. Creatives worked over the brand's identity and strategy, packaging, among others.

Unfortunately, new disinfecting rituals when unboxing are yielding more landfill waste and aren't providing long-term solutions in addressing consumers’ fears about the products they bring into their homes. What if brands could protect high-touch surfaces? And what would this mean for packaging as a communication tool for companies? These questions gave birth to Matter. And you might be wondering what is Matter? Matter is an antimicrobial coating that protects against 99.9% of microbes. Advanced silver ion technology eliminates the opportunity for microbes to exist on a protected surface. It stops bacteria’s ability to survive and reproduce. “With MATTER, Designsake continues to push the boundaries of packaging design by innovating where consumers care the most, the precise touchpoint where human hands meet packaging surfaces.” Dallas Franklin, Neenah Paper Creative Director

This project not only has a very innovative technological feature but also stands as a strong and unique packaging design. Including a microbial patter on its surface and an original typography choice. With an overall modern and minimalist appearance. Desingsake believes it is a necessary step to bringing joy back to the unboxing experience and in helping shift consumer expectations towards a new, safe, and sustainable standard.

Designsake Studio is an award-winning strategic multidisciplinary agency specializing in branding and packaging design based in San Francisco. They launch modern businesses through adaptive strategy, compelling design, and side-by-side partnership. Also, collaborate with their clients to understand, expand, and enhance their products or service. They use strategic thinking to solve problems, spark innovation, and create value.