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Anagrama Studio
N/AApril 02, 2022
Mindsparkle Mag
Mauka is one of Cervecería de Colima newest products. The name comes from a Polynesian word with the meaning: to go up or towards the volcano. Mauka is a Hard Seltzer type beverage that achieves a perfect balance between alcohol, carbonated water, and subtle fruity notes. The brand asked Anagrama Studio to be in charge of its branding.
The project's main objective is to create a unique graphic identity. Although Mauka is part of Cervecería de Colima's product collection, it has a distinguished identity, and the project must efficiently communicate its lightness and freshness attributes.
For this project, the Anagrama team worked on a scalable and replicable design for all of Mauka's different product flavors. They designed custom typography for the principal logo while maintaining the use of sans serif fonts for the rest of the product's communication and packaging attributes. Also, designers came up with a series of illustrations that complement the project's graphic elements and help to distinguish its varied flavors.
Creator: Anagrama Studio
