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Monotypo Studio

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June 06, 2017

Mindsparkle Mag

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Maxico Identity

Máxico is a travel agency specialized in trips to Magical Villages in Mexico. The name was formed by uniting the two words: Mexico & Magic.  Mexico is a country rich in traditional arts & culture, Monotypo Studio created the identity for the brand and was inspired by Huichol handcrafts & the  repetitive patterns found in the tapestries used in their work.  For the icon the studio took the Eagle, which simbolizes the four cardinal points, an iconic animal in precolumbian culture. Art Direction, Graphic Design, Illustration: MONOTYPO Studio / Daniel Barba, Photography: Diana Cristina Espinoza

Creator: Monotypo Studio

art direction brand branding designer graphic design identity Maxico mindsparkle mag Monotype Studio visual
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