The ambitious team at Medow approached Fable&Co with an exciting challenge - to brand new learning and development platform for ever-learning and overworked healthcare professionals. For healthcare professionals, the journey of self-development is never complete. It is a constantly evolving industry, with new technologies, new methods, new treatments emerging daily. Therefore is essential that they are armed with the latest information and practices to carry out their jobs as effectively as possible.

It’s also no secret that the UK is struggling to provide enough healthcare services, with staff shortages widespread and present across all disciplines. Enter Medow – a founding team who passionately believes that a healthcare career, while demanding, should be rewarding and fulfilling. That’s why Medow made it their mission to inspire and nurture a positive change throughout the industry and beyond – providing healthcare professionals with all the support and resources they need to flourish in their career, and in turn, provide world-class patient care.

The Messaging Complementing the charm and relevance of the name ‘Medow’ was a beautiful tagline, ‘Flourish in your field’. This perfectly captured the essence of their purpose and set deep foundations for the narrative used throughout the identity. Fable&Co took this tone of voice, furthering its presence of nature and creating a sense of the ever-changing, ever-growing environment that healthcare professionals work within.

The Logo Fable&Co created a perfectly balanced and harmonious logo word marque constructed from elementary geometric shapes. The circular forms represent unity and perfection, while the accompanying brand icon further communicates growth. Fable&Co crafted a simplistic logo icon that holds symbolic representations, such as an abstract tulip – representing spiritual insight, wisdom, and love, along with the incomplete circle, demonstrating the audience’s need for continued development, education, and knowledge.

The Colour Palette The color palette was inspired by nature, utilizing fresh, dewy greens representing growth, health, and abundance. Calming blue hues communicate responsibility, trust, and professionalism, and warming pink tones conveys compassion, empathy & nurturing.

The Visual Identity Fable&Co. created a modern identity system with a strong emphasis on simplicity, emotion, and composure. Through tranquil scenes of blooming florals and lush fields, Fable&Co created an identity that oozes calm and composure, complimented with abstract crops of healthcare workers in action to demonstrate the human and nurturing side of the brand. Utilizing this combination of natural/organic imagery paired with close-ups of healthcare professionals from varied specialisms brought the Medow brand identity to life.

Fable&Co is proud to have played our part in bringing this initiative to life through compelling branding and design and is excited to support Medow as they continue their growth and pursue their noble ambitions.