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Meg’s Tailoring, a well-loved tailoring business with two stores in Auckland, were looking to update their brand identity in order to effectively communicate their ongoing ambition to provide quality service and exceptional customer experience. The aim of Studio South from New Zealand was to re-introduce Meg’s to the market in a fresh and contemporary way that re-established them as the first name in tailoring while taking into account the loyal customer base they had built from many years of successful operation.