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Parallax LA
N/AJune 22, 2020
Mindsparkle Mag
Parallax LA designed Mia Fringe - a bold new concept store, combining the best of fashion, beauty, & dining into an altogether new boutique experience. The designers were tasked with helping Mia Fringe visualize this holistic approach to beauty by developing an identity package that reinforced the business model itself— shapes and colors work in harmony to identify the store's core functions, with inspiration drawn from the architectural stylings and soft sky-scapes of Tulum, where many of the brand's textiles and materials are sourced. Mia Fringe is beauty in all forms.
Creator: Parallax LA
