Samuel Oakes designed Microsoft AI+ Executive Forum - an exclusive community of European businesses and leaders driving transformation and innovation in AI
Designed at Wunderman Thompson in London, Microsoft AI+ is inspired by the interplay of artificial intelligence and human ingenuity. The fluidity of these two states is represented here by an interactive design system.
The AI+ pattern has been developed to engage with human interaction – on the web, mouse cursor input; in static imagery, the pattern works around the subject of the photograph.
As part of the Microsoft family of solutions, the ‘+’ used in the AI+ system is derived from the negative space within the Microsoft logo.
Creator: Samuel Oakes