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Microsoft AI+ cover image

Samuel Oakes

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August 17, 2019

Mindsparkle Mag

Microsoft AI+

Samuel Oakes designed Microsoft AI+ Executive Forum - an exclusive community of European businesses and leaders driving transformation and innovation in AI

Designed at Wunderman Thompson in London, Microsoft AI+ is inspired by the interplay of artificial intelligence and human ingenuity. The fluidity of these two states is represented here by an interactive design system.

The AI+ pattern has been developed to engage with human interaction – on the web, mouse cursor input; in static imagery, the pattern works around the subject of the photograph.

As part of the Microsoft family of solutions, the ‘+’ used in the AI+ system is derived from the negative space within the Microsoft logo.

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