Mindsparkle*

Sofia Pusa

N/A

DATE

January 28, 2021

EDITOR

Mindsparkle Mag

Mikkeli’s 12th Illustration Triennial

Sofia Pusa designed Mikkeli’s 12th Illustration Triennial - a project that presented some of the best works by contemporary illustrators. The challenge was creating a visual identity that would encompass the breadth of today’s artists who create an astonishing diversity of illustrations across a spectrum of styles and genres. The letter “M” in the form of a brush stroke stood for “Mikkeli’s 12th Illustration Triennial” in the new wordmark, which had multiple variations representing different styles of illustration in the exhibition, from lush paint strokes to detailed vector illustration. A minimal black and white palette worked as a backdrop of the otherwise vibrant visual identity just like an empty canvas for an illustrator, thus also giving space for the showcased illustrations to speak for themselves.