Milena Fedotova branding

These last days we've been showcasing many projects with 2021's most popular color trend: gradients. Today's issue incorporates this trend too. This project is about a branding design for Milena Fedotova, an interior designer, by Masha Andreeva. She created the logo, business cards, bags, and other printed papers. Stylish and emotional are the two main features of this design.

The elegant logo created by Masha has a dynamic imprint as she used diagonals. Simple and strong, the designer plays with subtraction to recreate some characters. However, the strongest feature of this visual identity, as we mentioned before, is the color gradient. But in this case, the colors are not as vibrant as 2021 set the bar. Sophistication is never lost. The three main colors Masha chose for this project have character and warmth. Combined with some of the greyscale mid-tones created stunning gradients. The result a minimalistic identity with a lot of strength. Worth saving as inspiration for later. Enjoy it :)