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Working Holiday
N/AApril 12, 2020
Mindsparkle Mag
Working Holiday designed Milk N Cookies. In late 2018 Working Holiday was approached by the founders who had the idea to open up a cookies and ice cream shop in Mamaroneck, NY. With nothing but a concept Working Holiday was tasked to bring the idea to life through logo creation, menu design, packaging, signage and their website.
The team knew in order to push the expectations of a small town dessert shop, they had to introduce something totally new and unique for the Village of Mamaroneck. They worked with Milk N Cookies from inception through launch to create a brand identity that’s fun and youthful, but also modern and stylistic. They played into elements like dripping milk on the logo and type, and branded iconography that was seamless across digital menus and packaging concepts. They amplified these elements by sticking to a classic black-and-white color palette.
Creator: Working Holiday
