Mindsparkle*

Unwind Studio

N/A

DATE

November 03, 2020

EDITOR

Mindsparkle Mag

Mindvue

Unwind Studio designed Mindvue - a dedicated mindfulness training focusing on mental well-being, innovation processes and change management. The new visual identity reflects the etymology of brand's name and the vital connection between 'the mind' and 'the view'. Customized, sans-serif typography and a soft color palette give a modern, serene feel to the brand. A cohesive communication strategy was applied to Mindvue's social media channels. The accompanying website encourages exploration and highlights one of Mindvue's essential values – curiosity. Illustrated with metaphorical visuals, they served as a medium to express founder's diverse scope of work and complex ethics.