"One word, multiple meanings. Colors and papers unlock your sensitivity. Typography makes the first move. Everything about fashion is a statement." - Miss Rosy
With this gorgeous poem, we're officially giving start to Miss Rosy Lingerie's branding, This is brand beyond sexy, and the poem reflects “her” manifesto. Charis Karantzas and Panagiotis Hatzis, better known as Blind studio, were in charge of Miss Rosy's rebranding. This trilogy is the first part of a rebranding process that starts from the change of presentation of their core products. Inside every booklet, you can find an elegant showcase of their lingerie sets so the reader can easily visualize the full product list. Furthermore, the art direction is impeccable as Blind studio duplet put together and materialized Miss Rosy's universe in a clean aesthetic and beautiful set.
All in all, we're super excited about the brand's new start and visual identity. It completely reflects the sweetness we find on lace items in their catalog.